Monday, April 24, 2017

MetaSearch Engines Compared - MARKHAT.COM


Trends in ad spend, cost, traffic & ROI for the main metasearch engines compared. Stats show a 20 points drop in organic search which is a main reason hoteliers moving to metasearch.
http://marketinghotelsandtourism.com/metasearch-engines-compared

Wednesday, April 19, 2017

Website Strategy Process Implementation - MARKHAT.COM


Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. CExplains how to implement the website strategy process
http://marketinghotelsandtourism.com/website-strategy-process-implementation/

Saturday, April 8, 2017

Travel Weekly Features Marketing Hoels & Tourism Book - WEBSITE


Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!
http://finance.travelweekly.com/northstar.travelweekly/news/read/34024785

Wednesday, April 5, 2017

Hotel Website Marketing Strategies Paperback By Ian R Clayton


Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback
http://marketinghotelsandtourism.com/hotel-website-marketing-strategies-paperback

Monday, April 3, 2017

AccorHotels Travellers Search Hotels by Mood - MARKHAT.COM


Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays
http://marketinghotelsandtourism.com/accorhotels-travellers-search-hotels-by-mood/