Monday, April 24, 2017
MetaSearch Engines Compared - MARKHAT.COM
Trends in ad spend, cost, traffic & ROI for the main metasearch engines compared. Stats show a 20 points drop in organic search which is a main reason hoteliers moving to metasearch.
http://marketinghotelsandtourism.com/metasearch-engines-compared
Wednesday, April 19, 2017
Website Strategy Process Implementation - MARKHAT.COM
Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. CExplains how to implement the website strategy process
http://marketinghotelsandtourism.com/website-strategy-process-implementation/
Saturday, April 8, 2017
Travel Weekly Features Marketing Hoels & Tourism Book - WEBSITE
Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!
http://finance.travelweekly.com/northstar.travelweekly/news/read/34024785
Wednesday, April 5, 2017
Hotel Website Marketing Strategies Paperback By Ian R Clayton
Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback
http://marketinghotelsandtourism.com/hotel-website-marketing-strategies-paperback
Monday, April 3, 2017
AccorHotels Travellers Search Hotels by Mood - MARKHAT.COM
Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays
http://marketinghotelsandtourism.com/accorhotels-travellers-search-hotels-by-mood/
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